Reading Between the Lines of the Critical Email Sent by M
                             An Analysis with Editorial Comments and Critiques
----- Original Message -----
From: michedb1@ucia.gov
To: luckystarlounge@verizon.net
Sent: Friday, January 15, 2010 2:55 PM
Subject: About your web site

I like LS…the place…however your site is terrible……its hard to read….its too busy….the colors are terrible….your not
really sure what your looking at….it just isn’t good at all.  I understand you wanting it to be original and fresh…but this is
a mess…..just my .02……have a good one……..

Thanks,
Michelle
Initially we are led to believe this is a
friendly nondescript email from a fan.
Nothing could be further from the truth.
First indicator of trouble is the obvious
use of the dot dot dot.
A writer needs a huge reason to use
dot dot dot, but this person uses 52
dots.
Fifty two dots!
How seriously do you take someone
who uses thirty two dots? Not very.
How about some one who uses forty
three dots? Nope. It is basically
impossible to take any email using
more than three dots seriously.

The site is hard to read for the author
most likely because our staff of
Cracker Jack writers uses too many
"big" words.

To say the site is too busy is actually
a compliment based upon the slow,
dull sites I have seen.

The colors are terrible. All colors?
Some of the colors? Which ones? Is
this mystery writer allergic to anything
but black and white?

Another unintentional compliment, she
is not sure what she is looking at.
Truthfully neither am I. I think that is a
good thing. Use you imagination. Use
the links that move you to places far
beyond your intellect.

It isn't good. I think it's good.

Assuming the web site's principle goal
is to be original and fresh is sadly
mistaken. Original, maybe. Fresh.
Bread and salads are fresh.
What you see on the site is a snapshot
inside my head.

A mess, you say? This site is like
bowl of ingredients and the reader can
make whatever they want from the
gooey mess. In this case the writer has
no desire to live on the wild side.
Noting this person is leaving their two
tenths or two percent or two cents
displays the value they place on their
opinion.
They close telling us to have a good
one. After being a Miss Nasty Pants
trying to break our spirit and hurt our
gentle souls she tells us to have a
good one. A good what? One what?

I will close with a quote from the
inspiration for the LSL web site.
Gideon Lipton Webb, the man who
invented the modern day web site
once said to a small group of odd
admirers", If given a good idea make
sweet love to it. Treat it with kindness
and respect.
Give it all the attention you can. Take it
on dates and nice vacations. Whatever
you do, never use over three dot dot
dots in a story. You'll look like a
dooftard and your idea will wind up
dating some slicky boy and leave you
standing alone at a dumpy bar
embarrassed and dripping with tears."

I embrace these words and live by
them.
Suffice to say the LSL web site will too.

(Owner/ Editor Patrick Patterson)